The Trillion Cannabis Market

Why the experts cannot tell the difference between the projected $20 billion market and the emerging trillion dollar global Cannabis market.

1.      Already exceeding the $20 billion market projection by 2020.

2.      95 % of the market is still from the small time illicit growers and these do not provide any reliable data for the experts.

3.      121 cannabinoid receptor sites in our brain and body organs reveals the fact that our bodies are DNA engineered for these wonderful plant molecules. To the point of fact that without these molecules we cannot operate at optimal levels. Wellbeing is a largely unappreciated value and these plants greatly contribute to wellbeing.

4.      The refer madness stigma lingers and will continue to obfuscate the space and confound the experts on this often misunderstood plant’s potential.

5.      Cannabis cures cancer and many other untreatable maladies.

6.      A 2005 study showed cannabinoids' ability to promote neurogenesis in the adult hippocampus, the brain region responsible for many important brain functions including mood and memory.

7.      User data is vastly underreported, many highly functioning professionals admit benefits from use of the plant with a measured responsible daily dosage.  Most of these report a higher sense of wellbeing, greater joy in their lives, and none of them will give up their use of the plant legal or otherwise. Their performance in their fields of endeavor distinguish themselves much over the norm.

8.      The staggering list of Cannabis uses from specialty medical, to bio degradable engineered plastics for 3 –D printing, etc, too many to list here.

9.      The decriminalization of the plant is a chaotic mess for early entrants. Religion, ideology, and politics, trump the extensive science now supporting wide spread use of the medicinal plant.

10.   Navigating the emerging market space will take vision, execution dexterity with ability to pivot on the opportunities as they arise.

In this trillion dollar market there will be winners and losers and when the smoke clears in this space there will remain a select group of companies with vision clarity, innovation, hard work ethic, organizational discipline, positioning themselves as dominant players in the global space.

It’s an exciting time to be in such an interesting space and the journey will be a lot of fun with extraordinary people.