Why the experts cannot tell the difference between the
projected $20 billion market and the emerging trillion dollar global Cannabis
market.
1.
Already exceeding the $20 billion market projection
by 2020.
2.
95 % of the market is still from the small time illicit
growers and these do not provide any reliable data for the experts.
3.
121 cannabinoid receptor
sites in our brain and body organs reveals the fact that our bodies are DNA
engineered for these wonderful plant molecules. To the point of fact that without
these molecules we cannot operate at optimal levels. Wellbeing is a largely
unappreciated value and these plants greatly contribute to wellbeing.
4.
The refer madness stigma lingers and
will continue to obfuscate the space and confound the experts on this often
misunderstood plant’s potential.
5.
Cannabis cures cancer and many other untreatable
maladies.
6.
A 2005 study showed cannabinoids'
ability to promote
neurogenesis in the adult hippocampus, the brain region responsible for many
important brain functions including mood and memory.
7.
User data is vastly underreported, many highly
functioning professionals admit benefits from use of the plant with a measured
responsible daily dosage. Most of these
report a higher sense of wellbeing, greater joy in their lives, and none of
them will give up their use of the plant legal or otherwise. Their performance
in their fields of endeavor distinguish themselves much over the norm.
8.
The staggering list of Cannabis uses from
specialty medical, to bio degradable engineered plastics for 3 –D printing,
etc, too many to list here.
9.
The decriminalization of the plant is a chaotic
mess for early entrants. Religion, ideology, and politics, trump the extensive
science now supporting wide spread use of the medicinal plant.
10.
Navigating the emerging market space will take
vision, execution dexterity with ability to pivot on the opportunities as they
arise.
In this trillion dollar market there will be winners and losers
and when the smoke clears in this space there will remain a select group of
companies with vision clarity, innovation, hard work ethic, organizational
discipline, positioning themselves as dominant players in the global space.
It’s an exciting time to be in such an interesting space and
the journey will be a lot of fun with extraordinary people.
